Imprint Files vs Shopify Digital Downloads

Shopify’s own free app, now listed on the App Store as Shopify Digital Products, is where many stores start selling files. It sends download links by email and shows them on the Thank you page. Here’s when it’s all you need, and when Imprint Files is the better fit.

Last checked: October 2026. See sources

The short answer

Choose Shopify Digital Downloads if:

  • You want a free app made and supported by Shopify.
  • You sell audio, video, software or other files that don’t need a watermark.
  • You need up to 50 files and 5 GB per variant without paying anything.
  • You sell links to files hosted elsewhere, from the providers Shopify supports.

Choose Imprint Files if:

  • You sell PDFs and want each copy stamped with the buyer’s email, name or order number as it downloads.
  • You want links that expire after a set number of days, as well as download limits.
  • You want to know which order and download a leaked copy came from.
  • You want a DMCA or EU takedown notice drafted for you when a copy turns up online.

Imprint Files and Shopify Digital Downloads side by side

FeatureImprint FilesShopify Digital Downloads
PriceFree plan. Basic $8.99/month, Premium $18.99/monthFree. No paid plans listed
Free plan limits20 products, 500 MB storage, 1 file per product, 100 MB per fileUp to 50 files and 5 GB combined per variant. No bandwidth limit for downloads
PDF stampingEvery plan, including FreeNot listed
What the stamp can includeFree: the buyer’s email. Basic and up: name, order number and ID, download date, company, up to 5 custom fields, copy and licence codesNot listed
Download limits1 to 100 downloads per file, store-wide or per productUnlimited by default. Optional “Times per customer” limit per variant, counted per link
Link expiry1 to 365 days, store-wide or per productNot listed
Copy trackingBasic and up: a copy code for every download, logged with time, country and deviceNot listed
Leak tracingPremium: look for a matching order and download using surviving clues in a leaked PDFNot listed
Takedown noticesPremium: drafts DMCA or EU Digital Services Act noticesNot listed
Checkout downloadsThank you and Order status pages, on Basic and upThank you and Order status pages, once you add the app’s block in the checkout editor
Languages11, for the app, emails and download pages21 listed on the App Store
File size limits100 MB (Free), 1 GB (Basic), no limit (Premium)5 GB combined per variant, or 500 MB per file when added from the Shopify product page

“Not listed” means we didn’t find the feature on the App Store listing, pricing page or help docs for Shopify Digital Downloads when we checked in October 2026. Apps change, so check the sources before you decide.

The main differences

Where the free app is the better choice

Shopify Digital Products costs nothing, comes from Shopify and has been on the App Store since 2012. Each variant can hold up to 50 files and 5 GB, and Shopify says there is no bandwidth limit for downloads. That’s more room than the Imprint Files Free plan, with its 20 products and 500 MB. If your files don’t need a watermark, the free app is a sensible place to start.

PDF stamping

Neither the listing nor Shopify’s help page mentions watermarking or stamping. Imprint Files stamps each PDF as it downloads. On Free, the buyer’s email goes at the bottom of each page. On Basic you write the stamp, for example Licensed to {name} - {email} - Order {order_number}, and pick its position, size, colour and opacity. A buyer who sees their own email on every page has a good reason not to post the file. See how PDF stamping works.

Download limits and expiry

Shopify’s app has no access limit by default. You can set a “Times per customer” limit per variant, and the help page doesn’t describe links that expire. Imprint Files sets a download limit (1 to 100) and an expiry (1 to 365 days) for the store or per product. You can reset or extend them for one order, and a full refund turns the order’s links off. More on secure download links.

Finding out who leaked a file

Shopify’s listing and help page don’t describe a way to trace a shared file. On Imprint Files Basic, every download gets a copy code, and the order page logs it with the time, country and device. Type a code from a leaked file into Find Order by Code and the order opens.

On Premium, tracing marks hide the code inside every page, with an optional QR code, giving you another way to trace a copy if its visible stamp is removed. Upload the copy to look for a matching order and download, then draft a DMCA or EU Digital Services Act notice. Tracing depends on surviving clues and doesn’t prove who shared the file. Read how to find who leaked your PDF.

Pricing compared

Imprint Files

  • Free$0

    20 products, 500 MB storage, PDF stamping with the buyer’s email, download limits and expiry, public PDF previews

  • Basic$8.99/month or $89.90/year

    500 products, 5 GB storage, custom stamp text, copy tracking, checkout downloads, your own SMTP, free samples for an email

  • Premium$18.99/month or $189.90/year

    Unlimited products and storage, tracing marks, leak tracing, takedown notices, licence stamping, priority support

Shopify Digital Downloads

  • Shopify Digital ProductsFree

    No paid plans listed on the App Store

Imprint Files: 14-day free trial on Basic and Premium. Charges appear on your Shopify bill.

If all you need is delivery, Shopify’s app costs nothing and has higher free limits. The Imprint Free plan adds a stamp with the buyer’s email at no cost. Custom stamp text, copy tracking and checkout downloads start at $8.99 a month on Basic, and leak tracing is on Premium at $18.99. See plans and pricing.

Frequently asked questions

Does Shopify’s Digital Downloads app watermark PDFs?

Its App Store listing and Shopify’s help page for the app don’t mention watermarking or PDF stamping (checked October 2026). Imprint Files stamps PDFs on every plan, including Free.

Is Shopify Digital Downloads the same app as Shopify Digital Products?

The App Store now lists Shopify’s free app as Shopify Digital Products, at the address apps.shopify.com/digital-downloads. Shopify’s help page for it also sits under a digital-downloads web address.

Which file types does Imprint Files deliver?

PDFs, Office documents, EPUB and MOBI ebooks, images, design files, ZIP archives, video, audio, fonts and 3D models. Stamping and tracing marks work on PDFs only. Other files get the same secure, expiring download links.

Is Imprint Files free?

The Free plan costs $0 and doesn’t expire. It covers 20 products, 500 MB of storage and one file of up to 100 MB per product, with PDF stamping included. Download emails on Free carry a “Digital downloads powered by Imprint” line, which Basic removes.

Try Imprint Files on your store

The Free plan stamps every PDF with the buyer’s email and sets download limits and expiry dates. Basic and Premium come with a 14-day free trial.

Install Imprint Files for free

Sources

Shopify Digital Downloads facts come from these pages, checked in October 2026. Imprint Files facts come from our documentation.

Other comparisons

Shopify is a trademark of Shopify Inc., and Shopify Digital Products is Shopify’s app. Imprint Files is an independent app made by Reach Web Agency and isn’t affiliated with or endorsed by Shopify.